It’s easy to get confused when the term bounce rate is tossed around. However, it is feasible that you need to know what a WordPress bounce rate is or know something about it but need to figure out what impacts it.
The WordPress platform offers a suite of tools for creating websites and blogs and compatibility with various analytics packages for improving user experience. Your website’s user experience must be estimated for increasing visibility in search engine rankings, traffic to your website, and conversion rates for products you advertise or sell. User experience quality can be assessed using The bounce rate, Time on-page, time on site, number of unique visitors, and Website conversion rate.
This blog aims to explain WordPress bounce rates, why they matter, and how they are determined. So let’s have a look!
WordPress Bounce rate: what is it?
According to Google, a ‘bounce’ is when a user only visits one page of a website in a session. A bounce occurs when a visitor opens one page of your site and leaves without triggering any other action (such as clicking on a menu or link).
Estimate the bounce rate by splitting the number of people who left your site within the same timeframe by the total number of visitors. Typically, this is defined as a percentage:
bounces ÷ total visitors = bounce rate
It can be challenging to decide whether a bounce rate in WordPress is ‘good’ or ‘bad.’ Many aspects need to be considered, such as your website’s type. For example, if your WordPress landing pages have a bounce rate of 60 to 90 percent, that’s fine. It is because the goal of a landing page is to provide a single-page experience. However, a WordPress bounce rate of under 60 percent is ideal for most websites.
Benefits of a Low Bounce Rate in WordPress
1. Better engagement
You should have a low bounce rate on your website if your visitors do not leave after reading just one page. Also, they are reading more posts and pages and clicking on other internal links. Ultimately, all of this leads to a better user experience. Engaged users can increase page views, conversions, and profits.
2. Good for SEO
User engagement is becoming increasingly important for search engine rankings as search engines become more competent.
It is the search engine’s job to rank a website higher in the search engines if they believe it will be helpful for the target audience. Otherwise, it is penalized and demoted.
It is a primary reason why social signals and backlinks are becoming more critical, and keyword optimization needs to be more effective.
Search engines, such as Google, believe that the said website has a lot of valuable content that visitors find helpful. Moreover, if there is a low bounce rate, then it indicates that people aren’t abandoning the site after just one page. Instead, they are likelier to click on other blog posts because they find them engaging and helpful.
Top reasons for High WordPress bounce rate
1. Low-quality content
Low-quality content on a web page creates a significant negative impression. Users won’t feel motivated to explore other pages on the website as a result. Bounce rates will rise as a result. Also, if the content isn’t engaging, valuable, or captivating, the call-to-action button won’t be clicked by users.
2. If the web page does not mean the visitor's expectations
Whenever an online user visits a web page, they have certain expectations. Information is what most website visitors are looking for.
Visitors will leave your website if it doesn’t meet their expectations and doesn’t contain the correct information they’re looking for.
It is, therefore, crucial that you do two things correctly:
- First, your pages’ content should reflect your visitors’ search intent. More is needed to optimize for keywords. Consider how you can help your visitors by creating pages that address their problems.
- Next, ensure that your meta tags are descriptive and accurate.
3. Had an Error 404
UX nightmares include errors and blank pages. Visitor bounce rates are high, and they usually will return later. The last thing anyone likes to see is an error page, so offer a surprise. Provide relevant content and a fun message. A page’s loading speed will be studied using ScreamingFrog and Google Search Console. Prevent bounces by fixing broken links, errors, and blank pages.
4. Site is not Mobile Friendly
Whoa! Why are you still mobile-friendly? Consumers and distributors of mobile devices reached a peak this year. The majority of time spent online is settled on mobile devices. So it is not surprising why people bounce if your analytics show your desktop pages performing well but not on mobile. Websites that need to be mobile-friendly make the following mistakes: Content is more comprehensive than the screen, Links need to be closer together Text is too small to read. Google’s mobile-friendly test can help you assess your site.
5. No CTA
The visitor will leave after reading the content if there is no call to action.
Link to your product or service page if your business promotes a related product or service. Try linking to related articles if you need a product or service you want to promote. Clicking on another page reduces the bounce rate.
6. Asking for too many requests from the user
Imagine you have an eCommerce website, and a man enters to check prices or quality and is requested to sign up or log in without being seen. As far as UX is concerned, this is a bad sign. A high WordPress bounce rate can also be affected by adding too many fields to forms irritating the user.
Tips to Improve WordPress Bounce Rate
Create Clear, Easy-to-Read Pages
Make sure your page is inviting and readable. It is essential to use the right colors, fonts, text size, headings, subheadings, space, and paragraphs to encourage users to stay and become engaged. Optimizing your website for higher conversions and engagement will require experimenting with these variables.
Utilise A/B Testing
A/B testing will help you determine which options are most successful for your website. For example, the best way to decide which colors attract the most attention or which CTAs convert better is to test them. A/B testing allows you to determine which variation of a variable generates the most impact from users by comparing two options. Based on A/B testing, you should choose which version of your website keeps visitors on your site for a more extended period.
Include a powerful Call to Action (CTA)
Your visitors should always consider what action you want them to take when they land on your page. To ensure your traffic is being directed further down the marketing funnel, regardless of what the website is about, you should give all visitors ample opportunities to complete the desired action. To trigger conversions, make sure your CTA is well-placed and clear.
Target High-Value Traffic Keywords
High-value users will be sent to your website when you target high-traffic keywords. The key to increasing the time spent on your website and reducing WordPress bounce rate is to use keywords that support rich and in-depth content. The more compelling and persuasive the content is, the more likely it will remain in the user’s mind for an extended time.
Speed up Page Load Time
You will experience a higher WordPress bounce rate if your landing pages load slowly. Users expect a webpage to load in at most 3 seconds. Users who wait 3 seconds will move on to another website, perhaps a competitor. Therefore, your business can only benefit if your webpage loads quickly and encourages prospects to engage with you.
WordPress plugins to reduce bounce rates
You should expect your visitors only to sit and stare at your website if it takes ages to load. Instead, keep your visitors engaged by using lightweight, frequently-updated WordPress plugins like Speed Booster Pack.
Is there anything else a visitor can read after reading your blog? Unless you address it, a high WordPress bounce rate is a non-starter. The problem can easily be determined if the user is offered a list of “related posts” or “other popular posts” via the WordPress plugin YARPP. Using a progressive algorithm to select related posts, the plugin increases user engagement and reduces WordPress bounce rates.
When a user hits on a link but receives a “404 page not found” error message, how do you think they will react? Broken links can negatively impact user experience. Checking your WordPress site for broken links and fixing them can be done with a plugin like Broken Link Checker.
Smartphones are increasingly being utilized to access websites nowadays. Therefore, the bounce rate can increase if a site is not mobile-friendly. When a mobile device is detected, Mobile Smart switches your theme to one that is mobile-friendly.
The bounce rate can be significantly reduced by optimizing your images in WordPress. It is necessary to reduce image file sizes before publishing them to make the pages load faster. In addition, it will reduce the strain placed on the server. Optimus will meet your needs.
User experience is highly dependent on page speed. By caching every aspect of your site, W3 Fastest Cache improves the user experience of a WordPress site.
Identifying low-quality content, improving your web page design, ensuring a better navigation system, and addressing your readers’ concerns and problems can all be achieved by closely monitoring bounce rates over time and for different pages.
Your call to action should be clear and honest. Due to misleading users, a bad user experience will result in a high WordPress bounce rate and low conversion rate.
So there you have it, our top tips for reducing bounce rates. Keeping your visitors happy and reducing your bounce rate is possible when you match your content with their intent.
If you’re looking for other ways to capture more leads, check out this article “WordPress Lead Capture Plugins To Boost Your Conversions“.