A website might be the best tool in your marketing arsenal. It promotes your business night and day without taking a single day off. 

However, creating a website highlighting your products/services is not enough to expand your online business. It should be well-equipped to turn first-time visitors into repeat customers. That is where lead generation comes into play. 

15 Best WordPress Lead Capture Plugins 2022 To Boost Your Conversions

There are a lot of WordPress plugins that could help you capture potential leads and bring them one step closer to the end of your sales funnel. 

In this article, we have curated a list of 15 functional plugins that will help you optimize your lead generation strategy and increase the conversion rate exponentially.

Lead Capture: What is all the fuss about

Let’s start with what is a lead in essence. 

Any person who is interested in your product, service or any other offering for that matter is a lead. Every visitor turns into a lead before converting into your customer. 

A lot of website owners attract traffic but fail to convert them into leads. That is because they do not lure them into taking some action. Email sign-ups, chats, push notifications, ebook subscription – it could be any incentive to engage with your brand! 

Often underestimated, lead generation is not as easy as plucking the low-hanging fruit. You need to try your hands on different communication channels and mediums and analyze what works best for your business prospects. 

Lead capture forms, conversion pages, pop-ups, funnel analysis: there’s a lot of ground to cover. However, on the upside, there is a multitude of WordPress plugins designed to get the job done.

15 Best WordPress Lead Capture Plugins 2023 To Boost Your Conversions (Free & Premium)

Use the HubSpot plugin to capture leads and automatically sync them with your CRM to propel your company forward. The tool serves as a hub for marketing and sales services. 

The key features integrated into the plugin include:

  • Capabilities for third-party integration to easily connect existing software
  • Giving your marketing and sales team easy-to-use tools
  • 200+ free integrations are available to join your technology.
  • Features for Ad Management
  • Forms and landing pages to aid in the capture of lead generation
  • Email marketing and monitoring for mass or automated emails
  • Important real-time email metrics, such as open and click-through rates
  • A library of email layouts tailored to each stage of your customer’s journey.
It is a highly effective lead generation software developed by WPForms, MonsterInsights, WPBeginner, IsItWP, and SeedProd. Although it began as a WordPress plugin, it can be integrated into any website because it is platform-independent. More than 700k websites use OptinMonster. It provides a wide array of tools. Certain of its features, such as Exit Intent and OnSite Retargeting, are the registered trademarks owned by Retyp LLC, its parent company. OptinMoster has rapidly gained popularity over the last few years due to its user-friendliness and efficiency.OptinMonster was explicitly created to help you grow your subscriber list. In minutes, the plugin will add high-converting pop-ups and similar email opt-in forms to your website!You can easily add an opt-in form and elements such as videos, images, and social icons, using the drag and drop builder and pre-built templates.


  • Drag and Drop Builder
  • Forms can be created entirely from scratch, without the need for programming
  • It can add More than 26 animations and sound effects to the form
  • Offers a variety of campaigns that include Lightbox, Fullscreen Welcome Mat, and Slide-in Scroll Box. Floating bar, countdown timer and Sidebar Form, Inline form Content Locker Coupon Wheel opt-ins, and many more.
  • Exit Intent is helpful to catch the engagement of visitors who are leaving
  • Triggers are activated depending on the scroll’s time, date, or duration of inactivity
  • The 2-step opt-in form can start with any hyperlink or image
  • You can also show offers and special promotions to your regular clients
  • Automated behavior in real-time that adjusts to changes in the behavior of visitors to your website
  • A/B tests to determine the efficacy of various ads based on different audiences segments, locations, etc.
  • The innovative Success feature lets you offer new products to your subscribers.
  • Conversion Analytics will aid you in analyzing clicks, views, and overall conversion rates for each of your campaigns.
Download our free guide to understand how to keep your website safe and learn about the regular maintenance that your website needs to stay secure.
ConvertBox provides a complete tool for lead generation that assists you in increasing the efficiency of conversion for your site’s users. By connecting and engaging people in the right place at the appropriate time, you will create more leads and increase sales using this tool.Utilizing clever, high-converting, on-site communication will enable your website to provide a better-designed experience for your users.It is possible to use this tool to design pop-ups that collect your customer’s addresses. Give them special coupons and discounts, and provide them with relevant information to generate leads.While ConvertBox software has not launched officially yet, you can request to gain early access to it. 

Features of ConvertBox:

  • Your visitors will receive personalized messages based on your ESP/CRM’s data, your web activity, site referring to, and many more.
  • Create multiple funnels to create, tag, and then deliver highly customized offers specific to the user’s interests and needs.
  • Gather the required information using custom fields on forms and then send the information to your ESP or CRM using our powerful form automation.
  • Customize every aspect you use in ConvertBox to fit your website’s image and offer using our powerful editor for visuals.
  • You can easily create multiple test variants within the visual editor. Quickly gain insight from real-time information on which conversions work best.
  • Check the changes happening across your websites in real-time using detailed analysis and insights for every aspect, and then insert your message.

Holler Box is a pop-up window and banner plugin designed for people who sell products online using WooCommerce or Easy Digital Downloads.

Holler Box is trusted by many of the most reputable brands in WordPress, such as Memberpress, SearchWP, Slocum Studio, Pixel Jar, and many more.

Here’s a brief list of features only available in Pro: 

  • Pop-ups for sale notifications (Scott just purchased Holler Box Professional)
  • Content upgrades
  • More pop-up designs
  • Filters for advanced targetings, such as choosing a specific post or page to show the pop-up
  • Scheduling
  • Header banner
  • Updates and support
  • Many More.
The Thrive Leads is a lead generation plugin that works with WordPress. It’s not a lie; however, it only scratches the level of what this plugin does.Let’s begin with the kinds of forms that Thrive Leads offers. In all, you can display these types of records:


  • Drag and Drop Form creator
  • Advanced targeting lets you display an opt-in form based on the contents of the post, tag, page, category, the post’s custom type, URL, custom taxonomy, and you can remove any other content you wish to exclude
  • The A/B Testing feature is powerful and can enable you to evaluate the effectiveness of various forms, various triggers, different designs and content and completely different options.
  • A wide range of reporting tools includes analyzing how each opts-in form performs on every page and post. You can also select the timeframe you want to report.
  • Forms are supported, including Lightbox, Sticky Ribbon, In-line forms, opt-in two-step form, Slide-in, Opt-in widget, Screen Filler Content Lock Scroll Mat with Yes/No and multiple choices.
  • It is segmented in your mailing lists, which allows you to contact your customers with relevant messages.
  • SmartLinks feature differentiates new visitors from your existing subscribers to ensure that your customers enjoy an unhindered browsing experience on your site.
  • Editable forms that are mobile-friendly when viewed on any device. 
  • Integrate directly with many popular autoresponders and email services. These include ActiveCampaign, MailChimp, ConvertKit, Drip, GetResponse, AWeber mailer lite Mailpoet, Sendfgrid, Amazon Web Services and many more.
  • Multiple choice form
  • Utilizing the Thrive Leads is like having your list-building expert and conversion expert integrated into a robust tool.
Download our free guide to understand how to keep your website safe and learn about the regular maintenance that your website needs to stay secure.
Elementor is the top website-building platform built for WordPress, which allows web developers to create professional, high-quality websites through an intuitive visual builder. You can quickly create stunning websites for your customers or your business with complete control of every aspect without having to write one line of code. Join a large community of web developers across the globe that create unique websites with Elementor.The features offered by Elementor :
  • The tool comes with an easy-to-use builder that lets you create landing pages to increase conversions and improve your marketing strategies.
  • You can keep track of user information to evaluate the effectiveness of your funnel to sales
  • Create perfect pop-ups with pixel precision, such as fly-in, full-screen hello bar, and many more.
  • Flawlessly integrates with other marketing tools
  • Make you’re opt-in more urgent by displaying a perpetual countdown widget

Beaver Builder Pro is a versatile WordPress pages builder plug-in packed with unique templates for your site. 

Although the plug-in is used to create a website from scratch, it is possible to integrate it into your advertising campaign to build high-converting landing pages.

Fitness, fashion law firm, portfolio, small-scale business: regardless of the industry your website is a part of, Beaver Builder has a distinctive landing page template designed for any classification. In addition, it allows you to unleash your imagination and create a design that perfectly represents your branding.

But, the feature set does not limit itself to just pages. You can play around with the template for newsletter sign-ups also.

Intelligence’s mission is to provide actionable insights that allow groups to make better-informed decisions and build more powerful web-based experiences.

Intelligence provides results-oriented events and specific dimensions and metrics and reports on Google Analytics directly from WordPress. With this system, content strategy, UX, and marketing will be more intelligent and empirical. Intelligence simplifies creating and administering result targeted analytics measurement strategy centred on goals and important events. WordPress integrated reports offer an insight into the value that the website and its many components are creating, enabling teams to more effectively assess and adjust to maximize the return.

Intelligence can also provide unique visitor insights to increase engagement and speed up sales cycles.

Grow the size of your list faster by using your Gravity Forms Constant Call Add-on! Send new leads automatically into the Constant Contact mailing list. Send targeted emails specifically designed to connect, engage and make them convert.

Constant Contact offers a suite of tools to help you get the results you desire for your company. From customized email templates to real-time reporting and robust analytics, you are using Constant Contact. You can make the most of your email campaigns and use them to expand your business.

Gravity Form has several vital features:

  • Increase retention and completion of forms by allowing users to save their records and then continue the state at any time.
  • Make lengthy forms more accessible by breaking them down into multiple pages that require less scrolling and more than one way to submit.
  • Fully responsive forms can be adapted with every device and resolution.
  • You can make fields visible or hidden pages, sections, and more according to the user’s preferences with conditional logic.
  • Gravity Forms will take the language setting from the WordPress settings.
  • You can easily apply custom CSS to your forms to provide an easy experience.
  • Dynamically populate field values submitted by users and additional dynamic information in email notifications template for posts profiles of registered users, news and more.

At WPForms, their user experience is fantastic. Form templates that are pre-built and workflows make WPForms among the most simple contact form plugin on the marketplace.

This WPForms Challenge guides you through creating your first form in less than five minutes. They will guide you through using the form builder from the beginning by adding the form to your website page! WPForms incorporates integrations with popular page builders, such as The WordPress Block Editor (Gutenberg), Classic Editor, Elementor, and Divi, making the entire procedure seamless.

WPForms is a 100% mobile-responsive contact form application. Your contact forms will appear great on any device (mobile tablet, laptop and even desktop).

WPForms Contact forms are also optimized for server and web performance. We know that speed plays a crucial role in SEO marketing, conversion, and SEO. WPForms will be honest and say that WPForms is among the most efficient WordPress contact form plugins available.

Ninja Forms is a different WordPress forms plugin that operates in the footsteps of WPForms and Gravity Forms, permitting drag-and-drop functionality to create custom forms. And connect that information to various email marketing services CRMs, CRMs, Zapier, or Webhooks. You can also automate pulling the form submissions into HubSpot CRM. HubSpot CRM and other CRMs.

In addition, You can also utilize Ninja Forms for:

  • Contact forms
  • Email opt-in forms
  • Polls and surveys
3CX Live Chat allows you to communicate with visitors to your website for free. Plugin for 3CX Live Chat. With more than 1,900,000 downloads, 3CX Live Chat is the most well-known, efficient, and reliable chat software for WordPress. Increase conversions and customer satisfaction by directly communicating with site visitors in real-time.


  • Live chat on your website with customers
  • Transfer chats to agents from other agents.
  • Simple to use interface that is suitable for the administrator and the visitor
  • Create your own offline text message form
  • Storage of offline messages
  • Add animations to the chat window.
  • You can access the live chat archives from the past
  • Utilization with the 3CX Chat Servers. Live Chat Servers to send and receive chat messages at lightning-fast speeds
  • 3CX integration allows enterprises access to advanced features such as audio and video chats and other components.
  • Incorporate polls, surveys, or surveys into your chatbox.
  • Privacy for your visitors
  • Automatically pop-up of the chatbox
  • Select whether the Name and Email are required for users to start chat
  • Quick Responses (insert an answer that is predefined to the live chatbox)
  • The triggers that affect data (time triggers, scroll triggers, page trigger for leaving the page)
  • Chat reports for Enterprise-level chat
  • Customer satisfaction ratings for every chat session
  • Can be added your company’s logo to the chat window.
  • You can exclude or add the live chat to the page from showing on specific pages

CallPage is an essential lead capture tool that collects phone numbers from interested leads.

To gather phone numbers, it shows the widget that allows users to submit their phone numbers to be contacted, whether immediately or nearer the time, if you wish to collect additional details about your leads, including names and email addresses.

When you integrate with Google Analytics, you can also utilize CallPage to look up call history and examine the performance of calls for each traffic source on your website.

The CallPage widget allows you to call your site visitors and gain an additional 30 to 125% leads by phone.

The CallPage brand is trusted by companies all over the world. It’s effortless to set up and can take less than five minutes.

Intercom can be a top-rated service that lets you communicate with your customers via online messaging and track how users interact with your site.

In addition to integrating live chat capabilities on your website, Intercom also lets you actively communicate with customers at specific points of the journey. For instance, when visitors arrive on a crucial web page ( like your pricing page), they can immediately trigger a text message.

Through the Intercom WordPress plugin, Intercom can automatically follow your registered WordPress visitors to be Intercom users. There is no need to set up any particular configuration. In the case of visitors who do not connect to your WordPress website, Intercom will track them as leads for you.

Beyond the ability to track In addition to tracking, the Intercom plugin allows you to incorporate the Intercom Messenger into your website. 

OnePress Opt-In Panda assists you in capturing leads by locking certain parts of the content in an opt-in form for leads. To “unlock” contents, the visitors must enter the email address of their choice.

With the Premium version, you can add custom fields to gather additional data regarding your prospects.

The plugin functions by wrapping your content that restricts in a shortcode. It means you can limit the amount (or as small).

When you buy the premium option of this plugin, you can also access other useful tools like the dashboard for managing leads and analytics.

Final Thoughts

With the best WordPress lead generation plugins, you have many choices. Only you know which ones will work best for your lead generation efforts.

The critical point to remember here is that you don’t have to choose just one. You can combine multiple plugins into a single cohesive lead generation strategy.

Final Thoughts

WordPress offers a gazillion lead capture plugins to help your business thrive. You need to pick out the ones that push your conversion rates sky-high. 

Brainstorm and figure out what action do you want your visitors to perform and build a strategy accordingly.

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