Geisel Software

Challenge

Geisel Software, a leader in cutting-edge software development, sought a website that reflected their forward-thinking approach and effectively communicated their expertise in robotics, automation, AI/ML, and IoT. Their existing Drupal website lacked the modern design and user-friendly experience needed to attract new clients and showcase their groundbreaking work.

Industry:

AI/ML

Automation

IoT

Robotics

Software Development

Country:

US

Solution

We embarked on a comprehensive website redesign to elevate Geisel Software’s online presence:

Content Management System Migration: Transitioned the website from Drupal to WordPress, a more user-friendly and scalable platform that empowers Geisel Software to effortlessly manage their website content.
Modern Design & Elementor Integration: Implemented a sleek and contemporary design using Elementor, a powerful page builder, to create a visually engaging and intuitive user experience.
Lead Generation & Email Marketing Integration: Integrated Fluent Forms to simplify lead capture and streamline communication with potential clients. Additionally, the website was connected to Mailchimp, a robust email marketing platform, for seamless lead nurturing and campaign management.
Content Refresh & SEO Optimization: Created all content pages from scratch with a fresh perspective, showcasing Geisel Software’s capabilities and accomplishments. We further optimized existing on-page SEO elements to improve organic search visibility for relevant keywords.

Results

Enhanced Brand Image: The modern design and user-friendly navigation project a professional and innovative brand image, aligning perfectly with Geisel Software’s cutting-edge solutions.
Improved User Experience: The intuitive website allows visitors to easily learn about Geisel Software’s services and expertise, fostering trust and engagement.
Streamlined Lead Generation: Fluent Forms facilitate seamless lead capture, and Mailchimp integration simplifies client communication and lead nurturing.
Increased Organic Traffic: Optimized SEO strategies contribute to improved website visibility in search engine results, attracting qualified leads seeking innovative software solutions.