Boston Applied Biologics

Boston Applied Biologics

Challenge

Boston Applied Biologics, a leader in cell-based therapy for musculoskeletal conditions, needed a website that effectively communicated their services and generated leads. Their existing website lacked user-friendliness and functionality.

Industry:

Healthcare

Healthcare

Country:

US

US

Solution

We embarked on a comprehensive website redesign to:

    • Enhance User Experience: Leverage Figma to craft a visually appealing and user-friendly design, then build the website using the powerful Elementor page builder on WordPress.
    • Modernize & Customize: Implement the lightweight and customizable Astra theme to ensure optimal website performance and scalability. This allowed for further customization to incorporate unique image mapping functionality, further engaging users with interactive content.
    • Streamline Forms & Functionality: Seamlessly integrate Gravity Forms to simplify user interaction with the website and facilitate lead capture. Additionally, we connected the website with Boston Applied Biologics’ existing booking systems and CRM software, creating a more efficient workflow.
    • 24/7 Support & Navigation: Implement a 24/7 chatbot to provide real-time support and address patient inquiries promptly. For a clean and intuitive navigation experience, we utilized the Advanced Sidebar Menu plugin, allowing for various menu options to be easily accessed.
    • Optimize for Search & Conversions: We performed essential on-page SEO tasks to increase search engine visibility. Furthermore, a split testing setup was implemented for landing pages, allowing for continual A/B testing of different layouts and messaging to optimize conversion rates.

Results

  • Improved User Experience: The redesigned website offers a visually appealing, user-friendly experience for potential patients seeking information about cell-based therapy options.
  • Enhanced Lead Generation: Streamlined forms and 24/7 chatbot support facilitate lead generation and improve communication with prospective patients.
  • Increased Efficiency: Integration with existing systems ensures efficient data management and workflow.
  • Data-Driven Optimization: A/B testing on landing pages allows for ongoing improvement and optimization based on user behavior.

Services:

UI/UX Design

UI/UX Design

Web Development

Web Development

Technology:

MariaDB
PHP
WordPress

client review!

Boston Applied Biologics
I am extremely happy with the work produced by V2 Web Solutions. I’ve been working with them for more than 2 years and all of the work has been extremely high quality and delivered on time. I’ve worked with almost a dozen other contractors and firms, but once I found V2 Web Solutions, I have been using them exclusively for development and design

Let's Collaborate to grow your business?

we can do it together

Boston Applied Biologics